Marketing

The About Us Page: Setting The Tone For Your Business

The About Us Page: Setting The Tone For Your Business

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Last week, we looked at the reasons why small business and storytelling go together like salt and pepper. There won’t be a quiz, but a bit of review never hurt.
Now that you are ready to take advantage of the…

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Filed in Marketing by on July 12, 2013 0 Comments
Storytelling: The Small Business Advantage

Storytelling: The Small Business Advantage

Writing

How do you approach telling your business' story? Image courtesy of Jeffery James Pacres/Flickr Creative Commons.

How do I reach my audience?

Website? Check.

Facebook Page? Check.

Twitter account? Check.

Successful small business marketing outcomes? Not so fast.

In today’s …

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Filed in Marketing, Misc. by on July 2, 2013 0 Comments
How To Boost The Number Of Email Subscribers For Your Brand

How To Boost The Number Of Email Subscribers For Your Brand

Email marketing is a powerful tool in the quiver of a professional communicator, but what if the size of your subscriber list keeps your arrows falling short of their targets? You might want to think about a contest. "Sure," you're…

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Filed in Marketing, News by on May 30, 2013 0 Comments

Social Media

Social Media Toolkit

Social Media Toolkit

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Half of the challenge with creating a social media profile is knowing what you need and how big its supposed to be.

Once you get that down all you have to figure out is what to show and say. Every…

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Filed in Social Media, Tools by on September 23, 2013 0 Comments
Ideahaus Founder Kevin Popović discusses 20YEARS Communications on Social Media Today Radio

Ideahaus Founder Kevin Popović discusses 20YEARS Communications on Social Media Today Radio

Ideahaus Founder and CEO Kevin Popović joined Social Media Today Radio host Beverly Macy today to talk about his latest book,  20YEARS Communications.   A veteran of  communications with over…

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Filed in News, Social Media by on September 19, 2013 0 Comments
Instagram Video: What You Need To Know

Instagram Video: What You Need To Know

Facebook-owned Instagram revealed its newest feature last week to mixed reactions. While some believed the addition of video to the popular photo sharing service was the next logical step for the company, others saw the announcement as just an imitation

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Filed in News, Social Media by on June 25, 2013 0 Comments

Design

Three Design Articles You Shouldn't Miss

Three Design Articles You Shouldn't Miss

Without good design the world would be a very dull place. That's why we want to share these great design articles with you. Here's to inspiring that next project or giving you the extra motivation to finish those already on…

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Filed in Design, News by on July 17, 2013 1 Comment
Do Your Infographics Make The Cut? Ask Yourself These Questions

Do Your Infographics Make The Cut? Ask Yourself These Questions

NY Times Infographic Page

The New York Times is known for creating inspiring infographics. Take a look at some of their work. Image courtesy of the New York Times.

Infographics have become one of the most common ways of relaying information to audiences online,…

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Filed in Design, News by on July 8, 2013 0 Comments
5 Rules For Optimizing Mobile Marketing Emails

5 Rules For Optimizing Mobile Marketing Emails

Mobile Email

We consume at home and on the go in today's world. Your emails should be designed for both. Image courtesy of Garry Knight/Flickr Creative Commons.

It seems as if the world is going mobile, but, for marketers, that means learning…

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Filed in Design, News by on June 11, 2013 0 Comments

Sales

Gaining Your Experience Advantage with Three Quick Wins

Gaining Your Experience Advantage with Three Quick Wins

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Three Quick Wins

Give customers what they want. A great experience. Photo courtesy of Roberto Ventre/Flickr Creative Commons.

As you learned in the article, Improving Customer Experience, Where Do you Start?, a robust, strategic customer experience initiative can take years of

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Filed in Sales by on April 23, 2013 0 Comments
Improving Customer Experience, Where Do you Start?

Improving Customer Experience, Where Do you Start?

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Report Card

If your customers could critique their experience with you, what would your report card look like? Photo by Brad Holt.

By its nature, customer experience touches all aspects of your business – marketing, sales, operations, finance, and maybe even…

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Filed in Sales by on April 16, 2013 5 Comments
Understanding "What Great Salespeople Do”

Understanding "What Great Salespeople Do”

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A review on Mike Bosworth & Ben Zoldan’s new book exploring “the science of selling through emotional connection and the power of story.”

Disclaimer: Mike Bosworth has been my sales coach for more than a dozen years and has

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Filed in Sales, Tools by on October 12, 2011 1 Comment

Branding

The Right Color Can Make Or Break A Brand

The Right Color Can Make Or Break A Brand

How did you decide upon a primary color or color combination for your brand? Was there heated deliberation and countless meetings among business partners, or did you just pick your favorite color because it "felt right?" Regardless of how your…

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Filed in Branding, News by on May 22, 2013 0 Comments
Case Study: Branding and Recruitment for EMi Technology Services

Case Study: Branding and Recruitment for EMi Technology Services

collateral_emi1"Ideahaus helped us re-package our 30 year-old family company into a high-tech contender with customers and recruiters -  exactly what sales and recruitment needed." - EMi President Situation: We were working with the President and CEO of…

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Filed in Branding, Research by on April 5, 2009 0 Comments
Case Study: Branding for Executive Recruitment Firm

Case Study: Branding for Executive Recruitment Firm

identity_jobsite8"You know why this worked? Because people always care what you look like." - Partner

Situation: We worked with the Partners of an Executive Recruitment Firm specializing in the Real Estate, Construction and Hospitality industries. The Partners share responsibility…

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Filed in Branding, Research by on March 1, 2009 0 Comments

Advertising

Report: Online Advertising More Effective Than Traditional TV

Report: Online Advertising More Effective Than Traditional TV

Online Video Ads

Is online video replacing traditional TV ads? Photo courtesy of Al Ibrahim/Flickr Creative Commons.

Ad buyers take notice. Advertising with online video might be edging out traditional television, according to a recent survey. The survey, conducted by the online…

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Filed in Advertising, News by on May 28, 2013 0 Comments
A Commentary on Bad TV: Who’s writing this stuff anyway?

A Commentary on Bad TV: Who’s writing this stuff anyway?

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Did you ever watch a television commercial and wonder, who wrote this stuff? I do. Every day.

I watched Al Roker (ala The Today Show) on-camera for The Office Depot open with, “Who helps businesses and kids succeed?”…

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Filed in Advertising by on August 20, 2011 3 Comments
Case Study: Recruitment Advertising for Sony Electronics

Case Study: Recruitment Advertising for Sony Electronics

"This work was the single biggest successful effort we ever did, until the Radio hit the following month." - Director of PR, Sony

leadpic1-150x150Situation: We worked with the Director of Public Relations of an Electronics Manufacturer in…

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