Case Study: Branding and Recruitment for EMi Technology Services

Filed in Branding, Research by on April 5, 2009 0 Comments
collateral_emi1"Ideahaus helped us re-package our 30 year-old family company into a high-tech contender with customers and recruiters -  exactly what sales and recruitment needed." - EMi President Situation: We were working with the President and CEO of a company who provides SAP consultants for short and long-term outsourcing requirements. Critical Business Issue: The company had changed leadership and wanted to expand, but steady revenues would not sustain the growth. They would also have to increase recruitment, and current efforts were not meeting recruitment goals. identity_emi1Reasons: The family-owned business had maintained the same image for 30 years and was perceived by clients and consultants as very "predictable." The new president was looking to grow existing markets, and to move into new markets. Sales were stable, but not enough to sustain growth plans of additional staff and new offices across the country. To generate new sales, the company needed new talent, and believed they would also have to start recruiting better talent. Vision: What they told us they needed was a way to move the old company into new markets and support growth plans of additional staff and new offices. They also needed to attract new and better talent. collateral_emi0Capabilities Provided: Ideahaus® provided these capabilities by developing a corporate identity and flexible stationery system and designing signage for offices, conference rooms and reception centers. We also developed a Sales Brochure and Recruitment Brochure with supporting print advertising. We developed their first corporate Web Site, including sales and recruitment information, employment applications, and an interactive game to test a prospective consultant’s knowledge base. Results: As a result, the company was able to exceed sales goals the first year, and has experienced consistent growth every year since implementation. The company has been able to consistently exceed recruitment goals.

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