Humor Pro's Interview Kevin Popovic on Using Social Media for Business

Filed in News, Social Media by on September 8, 2009 2 Comments
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“Remember when you had a business card without a fax number, and people would ask, ‘hey, where’s your fax number?’ Social media is kinda like that now.”

AATH-LogoIdeahaus Founder and Author of Satellite Marketing, Kevin Popovic is interviewed by Billy Strean, Ph.D. (Professional Humor Dude) and Karyn Buxman, Hall of Fame Speaker and President of the Association for Applied and Therapeutic Humor (AATH).

This 60-minute interview helps listeners;

  1. Understand types of Communications
  2. Branding Basics: What to consider when developing yours.
  3. What are the types of Social Media and which should I use?
  4. Strategies for using LinkedIn, and the applications they offer.
  5. Using Facebook for business, and repurposing content.
  6. Separating or integrating business and social profiles
  7. Setting boundaries for what you share
  8. Using social media to generate new business
  9. Introduction to using social media sites for Satellite Marketing
  10. Steps for creating your own Satellite Marketing strategy
  11. Case Study: How Karyn Buxman, Hall of Fame Speaker, Author, “Amazed and Amused” uses Satellite Marketing
  12. How much to invest in social media?
  13. Old social media profiles; delete or update?
  14. Concepts to research: Satellite Marketing, Social Capital

Listen Up: Click play to hear the complete interview.

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Download: Click here to download the MP3.

[/private] [/ismember] [nonmember]

“Remember when you had a business card without a fax number, and people would ask, ‘hey, where’s your fax number?’ Social media is kinda like that now.”

AATH-LogoIdeahaus Founder and Author of Satellite Marketing, Kevin Popovic is interviewed by Billy Strean, Ph.D. (Professional Humor Dude) and Karyn Buxman, Hall of Fame Speaker and President of the Association for Applied and Therapeutic Humor (AATH).

This 60-minute interview helps listeners;

  1. Understand types of Communications
  2. Branding Basics: What to consider when developing yours.
  3. What are the types of Social Media and which should I use?
  4. Strategies for using LinkedIn, and the applications they offer.
  5. Using Facebook for business, and repurposing content.
  6. Separating or integrating business and social profiles
  7. Setting boundaries for what you share
  8. Using social media to generate new business
  9. Introduction to using social media sites for Satellite Marketing
  10. Steps for creating your own Satellite Marketing strategy
  11. Case Study: How Karyn Buxman, Hall of Fame Speaker, Author, “Amazed and Amused” uses Satellite Marketing
  12. How much to invest in social media?
  13. Old social media profiles; delete or update?
  14. Concepts to research: Satellite Marketing, Social Capital

The remainder of this article is available to members of the Ideahaus Professional Community. Sign up for the free Social Member level here.

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The Ideahaus Professional Community provides on-demand agency insights and expertise for small business.

Comments (2)

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  1. Tom Megalis says:

    Kevin, some great thoughts on branding here. It pushed me to visit Karyn’s site and work
    and explore her development. Impressive. Great work.

    Tom Megalis
    Crab Media Group
    http://crabmediagroup.com/
    http://tommegalis.com/

    • Ideahaus says:

      Hey, Tom; Thanks for the kind words. You may not have seen yet but we do change the art associated with Karyn’s branding monthly (or so) depending on her focus, holidays, events, etc. We extend the look to all her social properties and outbound marketing. – kp

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