SocialMediaPlus Conference: Social Media for Sales

Filed in Sales, Social Media by on May 16, 2011 0 Comments
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Remember when sales were built on personal relationships with customers? I do.

SocialMediaPlus invited Ideahaus® Founder Kevin Popovič to present "Social Media for Sales: The Return of the Customer Relationship" during their conference Tuesday, May 25, 2010 in Philadelphia, PA. Popovič is largely known for authoring "Satellite Marketing" and is considered a leading strategist on using social media in sales and marketing. SocialMediaPlus will be the Mid-Atlantic's largest business summit for professionals interested in learning about the latest in Social Media and web 2.0 technology. We're anticipating 1000 attendees, 50 exhibitors and 28 sessions led by over 40 of the best and brightest local and national technology, marketing, sales and Social Media leaders. Popovič speaks about his presentation, "Remember when sales were built on personal relationships with customers? I do. Each customer had a relationship with their salesperson, and it meant something - to both of them. Well, things are changing for sales professionals - again." Social media is providing the ability to create a new customer relationship. LinkedIn allows professional sales men and women to share their experience, qualifications and recommendations as a credible sales representative. It helps sales stay in touch with the customers (connections) they have, and make new contacts from referrals and new groups interested in their products and services. Twitter helps share large amounts of information, MySpace puts you in front of younger audiences, and YouTube is a great place to share videos of product demo’s, customer commercials and client testimonials. Facebook, oriented towards relationships, provides a platform to get in front of friends, neighbors and family to share what’s new in your world, what’s new in theirs and some discussion of different issues between the two (like what’s new at your job, what you’re working on and what problems they’re having at theirs). Just like at the kids soccer game, professionals talk about their professions – so why not sales? And all of these facilitate a relationship – so why not a customer relationship? Like any sales tool, it all depends on how you use it. [private Professional|C-Level]
Download the Presentation: Click here to download the PPT.
[/private] [/ismember] [nonmember] SocialMediaPlus invited Ideahaus® Founder Kevin Popovič to present "Social Media for Sales: The Return of the Customer Relationship" during their conference Tuesday, May 25, 2010 in Philadelphia, PA. Popovič is largely known for authoring "Satellite Marketing" and is considered a leading strategist on using social media in sales and marketing. SocialMediaPlus will be the Mid-Atlantic's largest business summit for professionals interested in learning about the latest in Social Media and web 2.0 technology. We're anticipating 1000 attendees, 50 exhibitors and 28 sessions led by over 40 of the best and brightest local and national technology, marketing, sales and Social Media leaders. Popovič speaks about his presentation, "Remember when sales were built on personal relationships with customers? I do. Each customer had a relationship with their salesperson, and it meant something - to both of them. Well, things are changing for sales professionals - again." Social media is providing the ability to create a new customer relationship. LinkedIn allows professional sales men and women to share their experience, qualifications and recommendations as a credible sales representative. It helps sales stay in touch with the customers (connections) they have, and make new contacts from referrals and new groups interested in their products and services. Twitter helps share large amounts of information, MySpace puts you in front of younger audiences, and YouTube is a great place to share videos of product demo’s, customer commercials and client testimonials. Facebook, oriented towards relationships, provides a platform to get in front of friends, neighbors and family to share what’s new in your world, what’s new in theirs and some discussion of different issues between the two (like what’s new at your job, what you’re working on and what problems they’re having at theirs). Just like at the kids soccer game, professionals talk about their professions – so why not sales? And all of these facilitate a relationship – so why not a customer relationship? Like any sales tool, it all depends on how you use it.
The remainder of this article is available to members of the Ideahaus Professional Community. Sign up for the free Social Member level here.
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About the Author ()

Kevin Popović is a communications expert, featured speaker, and author of '20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons.' After more than 30 years of professional experience, he helps business leaders make smart decisions about communications. In 2010, "KP" was ranked #43 in Fast Company's The Influence Project measuring the "most influential people online." In 2014 he was ranked as one of the "Top 40 Digital Strategists in Marketing" by the Online Marketing Institute.

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