Survey: How Has Running A Small Business Changed In 5 Years?

Filed in News by on June 19, 2013 0 Comments
Constant ContactMany things have changed in the last five years, but one thing will always stay the same — running a small business is a challenge. However, according to new research by Constant Contact, 59 percent of small business owners say it is harder to run a company now than it was in 2008. Only 12 percent say it was harder then, and 30 percent say it has not changed. Those who believe it is more difficult most often point to problems in the economy as the largest change, but 49 percent believe that keeping pace with technology has made running a business harder. In addition, 84 percent of small business owners say the biggest change in the last five years is that they use more online marketing tools. Meanwhile, the use of such tools has increased almost across the board. Email marketing has increased among the businesses surveyed by 34 percent, online directories have increased by 15 percent, event marketing has increased by 24 percent, and social media marketing has increased by a whopping 77 percent. The executive summary of the "Small Businesses: Then and Now" survey can be found here. Those numbers speak volumes about the opportunity small businesses see in new technology, but they also tell a story of new responsibilities owners must assume. While the use of all of these tools has risen dramatically, there are still only 24 hours in a day.
How has your business role changed in the last five years? Are these numbers an accurate story?
Business Survey Infographic

Image courtesy of Constant Contact.

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Evan is the Ideahaus Community Staff Writer.

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