The 4 Most Effective Calls-To-Action On Twitter

Filed in News by on June 21, 2013 0 Comments
Twitter LogoWhat makes social media so "social?" Well, to start, it's the two-way interaction we all, as professional communicators, strive for. But, that's not to say it's easy. That's why Twitter compiled over 20,000 random Promoted Tweets over a three-month time period and tested the best calls-to-action. The CTAs serve as a jump start to that conversation we are all looking to find. Here are Twitter's top four ways to boost interaction and some examples: 1) Ask for a download. Twitter recommends offering users a new product or downloadable content. Doing so increased clicks by around 13 percent in the sampled tweets and increased clicks by 11 percent in tweets that were searched. Another benefit of offering a download is that your customers will now have an additional branded product to interact with.
Ask For A Download

Image courtesy of Twitter.

2) Ask for a retweet. Retweets are the atoms of the Twitterverse and there's no shame in asking for one, according to Twitter. Clearly asking for a retweet with some kind of bonus incentive increased average retweets by 311 percent in a user's timeline and 317 percent in search. Once again, give a user a reason to interact, ask them nicely, and great things might happen.
Ask For A Retweet

Image courtesy of Twitter.

3) Ask for a follow. This bit of advice is more specific to promoted tweets since typical users won't get very far by asking their followers for a follow. But, if you are willing to experiment with promoting your tweets, asking for a follow might increase average follows by 258 percent in timelines and 86 percent in search.
Ask For A Follow

Image courtesy of Twitter.

4) Ask for a reply. Want a response? Why not ask a simple question? Doing so could increase average replies by 334 percent in timelines and 307 percent in search for promoted tweets.
Ask For A Reply

Image courtesy of Twitter.

In all of these calls-to-action there is one simple factor that binds them together — all incentivize interaction. Instead of just asking for some type of response, each tweet gives the user something even if it doesn't cost the promoter a dime. Ideahaus has written about the same phenomenon before. If you give your fans something, there's a great chance they will give you something in return.
How do you get your followers to interact on Twitter? What about other social media networks?

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Evan is the Ideahaus Community Staff Writer.

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