Report: Facebook Chasing Twitter With New Features

Filed in News by on August 22, 2013 0 Comments
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Facebook is adding new public features, but are they keeping up? Image courtesy of PShab/Flickr Creative Commons.

Facebook LogoAs Ideahaus wrote about earlier this month, Facebook released their new embeddable posts feature to the general public yesterday. It is now possible for public posts to be embedded on external sites and users will be able to interact with the full functionality of the post by liking, commenting, and sharing. However, according to TechCrunch's Josh Constine, Facebook might be late to the party. "Facebook is chasing Twitter, which has positioned itself a critical host of candid first-person news accounts as well as breaking dispatches from journalists and their outlets," explains Constine in an article outlining the social media giant's latest foray into the news culture. Twitter releases its embed feature in 2010 and has since become an online leader in adding context to online conversations. Constine adds that embeddable posts aren't the only feature Facebook has borrowed from Twitter. "Facebook has essentially copied Twitter's playbook, adding asymmetrical following (to contrast two-way friend) in late 2011, and then hashtags, trending topics, verified profiles, and embeds over the last few months," said Constine. Professional communicators and marketers should take note of the fact that Facebook, while clearly the largest social network, may not always be the leader in social innovation. While the largest crowd is still on Facebook, the social network itself may be falling behind the times.
What do you think? Is Facebook struggling to stay relevant or is it still the clear leader online?

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Evan is the Ideahaus Community Staff Writer.

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