30 Percent Of U.S. Adults Don't Have Broadband — Is Mobile To Blame?

Filed in News by on August 26, 2013 0 Comments
Ethernet Cable

Image courtesy of David Davies.

According to new numbers released by the Pew Research Center, almost one-third of adults in the United States do not have broadband service at home, but the reasons why may surprise you. Of the 30 percent without broadband, 10 percent use their smartphone service as their sole source of Internet in lieu of connected computers. Also according to Pew, 56 percent of adults now own smartphones. While a large portion of consumers would rather use their smartphone instead of a broadband connection, that still leaves 20 percent that remain unconnected. Instead of placing the blame solely on the digital divide, Pew claims that lack of interest and access in the workplace also play a large role for those without a broadband connection.
Pew Research

Image courtesy of Techcrunch and Pew Research Foundation.

But, for professional marketers and communicators these numbers could have big ramifications for future strategy and product development. As our field relies more and more on the connectedness of the consumer, it is important to remember that nearly one-third of the adult population does not have access to a broadband connection at home. In addition, the nearly 10 percent of U.S. adults that rely solely on smartphones indicate that the market is increasingly mobile and that trend will only continue to increase in the future. "That’s a far lower proportion than you see in some emerging countries, but is a sign that even in developed markets, as mobile networks get faster and less expensive, and phones get better, we may see more of this to come," explained Ingrid Lunden from TechCrunch.
Did you know there were so many without broadband connections? How does this information affect your marketing strategies?

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Evan is the Ideahaus Community Staff Writer.

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