Kevin Popovic

Kevin Popović is a communications expert, featured speaker, and author of '20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons.' After more than 30 years of professional experience, he helps business leaders make smart decisions about communications. In 2010, "KP" was ranked #43 in Fast Company's The Influence Project measuring the "most influential people online." In 2014 he was ranked as one of the "Top 40 Digital Strategists in Marketing" by the Online Marketing Institute.

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Kevin Popovic's Latest Posts

Social Media Toolkit

Filed in Social Media, Tools by on September 23, 2013 0 Comments
Social Media Toolkit social-media-workshop-tools

Half of the challenge with creating a social media profile is knowing what you need and how big its supposed to be.

Once you get that down all you have to figure out is what to show and say. Every…

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Attitudes on the use of Social Media in Healthcare Communications

Filed in Research, Social Media by on April 24, 2013 1 Comment
Attitudes on the use of Social Media in Healthcare Communications [ismember]
Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1

Abstract

CIH_shadow_RGBSocial media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and…

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Welcome to the Ideahaus Professional Community

Filed in Misc., News by on April 15, 2013 0 Comments
Welcome to the Ideahaus Professional Community

Agency Insight Without Agency Cost 

Professional communications is a high-stakes endeavor. What you say and how you say it can lead to reward or to disaster. In a highly competitive, globally connected marketplace, failing to effectively communicate can permanently cripple

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Congratulations, Indeed: Why I Appreciate My LinkedIn Email

Filed in Social Media by on February 28, 2013 3 Comments
Congratulations, Indeed: Why I Appreciate My LinkedIn Email [ismember] On February 1, 2013 LinkedIn began sending email messages to members of the social network to commemorate their roles in their 200 million member milestone. Kevin's congratulations letter Some, like me, were acknowledged for having “one of the top 1% most viewed…

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Survey: Attitudes on Social Media in Healthcare Communication (2012)

Filed in Research, Social Media by on July 7, 2012 4 Comments
Survey: Attitudes on Social Media in Healthcare Communication (2012) Last year, we surveyed professionals in healthcare and its related fields on the use of social media. This year, we're surveying the same audience with the same questions to see what, if anything, has changed. Background There has been a…

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Trends in Social Media and other predictions for success in 2012*

Filed in Social Media by on January 23, 2012 2 Comments
Trends in Social Media and other predictions for success in 2012* [ismember]

"I'm somewhere between Carnac the Magnificent and Jimmy the Greek. Sure, I can make predictions, but it's based on my experience."

As part of the San Diego Direct Marketing Associations (#SDDMA) 2012 Marketing Trends Seminar, I was asked…

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Understanding "What Great Salespeople Do”

Filed in Sales, Tools by on October 12, 2011 1 Comment
Understanding "What Great Salespeople Do” [ismember]

A review on Mike Bosworth & Ben Zoldan’s new book exploring “the science of selling through emotional connection and the power of story.”

Disclaimer: Mike Bosworth has been my sales coach for more than a dozen years and has

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Testing My Social Capital: Getting the ROI from my social media network

Filed in Public Relations, Social Media, Tools by on September 18, 2011
Testing My Social Capital: Getting the ROI from my social media network How can I access the value of my social media network? For years now, we’ve been told - and preached ourselves – on the virtues of social media and the value of a network connection.  We must get friends, followers…

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An Offer to Help for Vistage CEO's

Filed in Misc. by on September 1, 2011 0 Comments
An Offer to Help for Vistage CEO's

Need help developing your communications plan? We can help.

Every company communicates better with a plan. And although this may be easier for the experienced, most companies could use a little help. For a limited time, we’re offering Vistage members…

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The Ideahaus Editorial Calendar – August 2011

Filed in News by on August 24, 2011 2 Comments
The Ideahaus Editorial Calendar – August 2011

Okay, your breaks over. Time to get back to work.

The kids are back in school and your team is straggling back from vacation. Us? We’re already in gear helping our clients and community get back to business with hot…

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