Raelin Musuraca

Raelin Musuraca is a researcher and designer focused on leveraging new technologies and innovative thinking to champion the customer experience. Over the last 20 years, she provided strategic planning and design services to several Fortune 500 companies. Raelin provides strategic planning and design services focused on integrating all customer touch points in the delivery of consistent brand messaging and the ideal customer experience.

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Raelin Musuraca's Latest Posts

Gaining Your Experience Advantage with Three Quick Wins

Filed in Sales by on April 23, 2013 0 Comments
Gaining Your Experience Advantage with Three Quick Wins [private_professional]
Three Quick Wins

Give customers what they want. A great experience. Photo courtesy of Roberto Ventre/Flickr Creative Commons.

As you learned in the article, Improving Customer Experience, Where Do you Start?, a robust, strategic customer experience initiative can take years of

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Improving Customer Experience, Where Do you Start?

Filed in Sales by on April 16, 2013 5 Comments
Improving Customer Experience, Where Do you Start? [ismember]
Report Card

If your customers could critique their experience with you, what would your report card look like? Photo by Brad Holt.

By its nature, customer experience touches all aspects of your business – marketing, sales, operations, finance, and maybe even…

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The Devil is in the Details: User Experience Design’s Impact on Customer Retention

Filed in Design, Public Relations by on October 13, 2011 7 Comments
The Devil is in the Details: User Experience Design’s Impact on Customer Retention [ismember]

When it comes to customer experience, the devil is in the details.

A Chief Marketing Officer can create a broad sweeping, exceptional branding program but can lose countless customers based on the smallest, tiniest interaction—even something as simple as…

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