Advertising

Advertising is the practice of bringing one’s attention to a product or service, usually by paid announcements through a common medium, such as newspaper, TV, or radio.

Report: Online Advertising More Effective Than Traditional TV

Filed in Advertising, News by on May 28, 2013 0 Comments
Report: Online Advertising More Effective Than Traditional TV
Online Video Ads

Is online video replacing traditional TV ads? Photo courtesy of Al Ibrahim/Flickr Creative Commons.

Ad buyers take notice. Advertising with online video might be edging out traditional television, according to a recent survey. The survey, conducted by the online…

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A Commentary on Bad TV: Who’s writing this stuff anyway?

Filed in Advertising by on August 20, 2011 3 Comments
A Commentary on Bad TV: Who’s writing this stuff anyway? [ismember]

Did you ever watch a television commercial and wonder, who wrote this stuff? I do. Every day.

I watched Al Roker (ala The Today Show) on-camera for The Office Depot open with, “Who helps businesses and kids succeed?”…

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Case Study: Recruitment Advertising for Sony Electronics

Case Study: Recruitment Advertising for Sony Electronics

"This work was the single biggest successful effort we ever did, until the Radio hit the following month." - Director of PR, Sony

leadpic1-150x150Situation: We worked with the Director of Public Relations of an Electronics Manufacturer in…

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Case Study: Advertising Campaign for Retail Convenience Stores

Case Study: Advertising Campaign for Retail Convenience Stores

outdoor_cogo1"Looking as good as the competition is important for us. I think Ideahaus did a good job of getting us in the game." - VP of Marketing

Situation: We worked with the President and the VP of Marketing of…

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Case Study: TV & Radio for Newspaper Publisher

Filed in Advertising by on March 1, 2009 0 Comments
Case Study: TV & Radio for Newspaper Publisher

tv_trib"This single campaign helps us demonstrate our product to advertisers and subscribers, two very distinct markets." - VP of Marketing

Situation: We worked with the VP of Marketing of a Newspaper Publishing Company in the business of publishing and…

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Making Sex Look Cool

Filed in Advertising, News by on March 1, 2009 0 Comments
Making Sex Look Cool

"As founder and creative director, Popovic says what he's always hoped to do is simple: "I want to make things look cool."

print_sex4

In the world of nightclubs, getting different cultural factions to party together is about as difficult as bringing…

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Great Acoustics, Lousy Seats

Filed in Advertising, News by on March 1, 2009 0 Comments
Great Acoustics, Lousy Seats

"For a good time call Carmina Burina"

print_carmina11

This full-page ad for the local symphony - aimed, of course, at a youth audience - was preceded by a 1/4 page teaser of just the "for a good time" graffito. "They brought…

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Remembering SWATCH

Filed in Advertising by on March 1, 2009 0 Comments
Remembering SWATCH

Remember SWATCH watch? I do, but for a different reason.

wave-of-time-800It's because we pitched them back in the day as a little creative shop that could - but in the end we did not (there's a very short story and…

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