Design

Design is the conception of a plan or convention which influences and guides the construction of an object or a system.

Do Your Infographics Make The Cut? Ask Yourself These Questions

Filed in Design, News by on July 8, 2013 0 Comments
Do Your Infographics Make The Cut? Ask Yourself These Questions
NY Times Infographic Page

The New York Times is known for creating inspiring infographics. Take a look at some of their work. Image courtesy of the New York Times.

Infographics have become one of the most common ways of relaying information to audiences online,…

Continue Reading »

5 Rules For Optimizing Mobile Marketing Emails

Filed in Design, News by on June 11, 2013 0 Comments
5 Rules For Optimizing Mobile Marketing Emails
Mobile Email

We consume at home and on the go in today's world. Your emails should be designed for both. Image courtesy of Garry Knight/Flickr Creative Commons.

It seems as if the world is going mobile, but, for marketers, that means learning…

Continue Reading »

Do You Break These Basic Typography Rules?

Filed in Design, News by on May 24, 2013 0 Comments
Do You Break These Basic Typography Rules?
Typography

Do you use typography as well as you could? Image courtesy of Jessica Patterson/Flickr Creative Commons.

Using typography is something we all take for granted. Every day we use it to craft a message or understand a message from another,…

Continue Reading »

The Devil is in the Details: User Experience Design’s Impact on Customer Retention

Filed in Design, Public Relations by on October 13, 2011 7 Comments
The Devil is in the Details: User Experience Design’s Impact on Customer Retention [ismember]

When it comes to customer experience, the devil is in the details.

A Chief Marketing Officer can create a broad sweeping, exceptional branding program but can lose countless customers based on the smallest, tiniest interaction—even something as simple as…

Continue Reading »

Case Study: Branding a Volunteer Program for Global Metals Manufacturer

Case Study: Branding a Volunteer Program for Global Metals Manufacturer collateral_bravo2Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of an employee volunteerism program that would contribute towadrs the communities in which they operate,…

Continue Reading »

Lollapalooza: Just for Fun.

Filed in Design by on March 1, 2009 0 Comments
Lollapalooza: Just for Fun.

lollapaloozaBack in the day I used to frequent the mosh pits of Lollapalooza, X-Fest and the countless bands who could facilitate a little frenzy at the base of the stage.

In my later years I realized that the crowd doesn't…

Continue Reading »