Marketing

Marketing is the act or the process of promoting and selling one’s products and services within a marketplace.

The About Us Page: Setting The Tone For Your Business

Filed in Marketing by on July 12, 2013 0 Comments
The About Us Page: Setting The Tone For Your Business

Screen shot 2013-07-12 at 1.57.39 PM

Last week, we looked at the reasons why small business and storytelling go together like salt and pepper. There won’t be a quiz, but a bit of review never hurt.
Now that you are ready to take advantage of the…

Continue Reading »

Storytelling: The Small Business Advantage

Filed in Marketing, Misc. by on July 2, 2013 0 Comments
Storytelling: The Small Business Advantage
Writing

How do you approach telling your business' story? Image courtesy of Jeffery James Pacres/Flickr Creative Commons.

How do I reach my audience?

Website? Check.

Facebook Page? Check.

Twitter account? Check.

Successful small business marketing outcomes? Not so fast.

In today’s …

Continue Reading »

How To Boost The Number Of Email Subscribers For Your Brand

Filed in Marketing, News by on May 30, 2013 0 Comments
How To Boost The Number Of Email Subscribers For Your Brand Email marketing is a powerful tool in the quiver of a professional communicator, but what if the size of your subscriber list keeps your arrows falling short of their targets? You might want to think about a contest. "Sure," you're…

Continue Reading »

Five Steps to an Authentic Marketing Message

Filed in Marketing by on May 7, 2013 2 Comments
Five Steps to an Authentic Marketing Message [private_c-level] Do you get annoyed by the endless stream of sales messages, all day, every day? You’re not alone. Your prospects are being bombarded by emails, texts, and radio and newspaper ads, all trying to convince them to purchase stuff…

Continue Reading »

Planning How Your Business Communicates with Your Target Markets

Filed in Marketing, Tools by on July 25, 2011 4 Comments
Planning How Your Business Communicates with Your Target Markets [ismember]

Save time, save money, communicate better.

Entrepreneurs know that a business plan is critical for funding. Marketers know that marketing plans are key to management and success. Sales pros have a plan to approach target markets, they wouldn't dream…

Continue Reading »

I am stylin’ | A Case Study on Content Marketing

Filed in Internet, Marketing, Multimedia by on June 21, 2011 3 Comments
I am stylin’ | A Case Study on Content Marketing [ismember]

Sure you have a social media platform, but what are you and your fans going to talk about and how will it generate sales?

By now, most businesses have built a basic social media platform – a collection of…

Continue Reading »

Creating Convergence Between Sales & Marketing Using Social Media

Filed in Marketing, Sales, Social Media by on June 7, 2011 3 Comments
Creating Convergence Between Sales & Marketing Using Social Media [ismember]

There is a moment in every business where marketing hands off to sales. Planned or not, marketing has created an opportunity, and sales is getting its chance to create a customer.

At least, that’s what’s supposed to happen. Did…

Continue Reading »

Satellite Marketing: An Intro to the Process

Filed in Marketing, Social Media, Tools by on April 19, 2011 4 Comments
Satellite Marketing: An Intro to the Process [ismember]

Satellite Marketing answers the question most businesses are asking, "How can we use social media to sell our products and services?"

Satellite Marketing DiagramSatellite Marketing is a communications strategy designed to connect an organization with its target markets via social media…

Continue Reading »

DemandCon San Francisco

Filed in Marketing by on April 6, 2011 0 Comments
DemandCon San Francisco

Wednesday May 18, 2011 - Friday May 20, 2011

View MapMap and Directions | Register

Description:

DemandCon's Mission is to help our delegates, partners and teachers become the best marketing and sales professionals on earth.

We do this by creating outstanding …

Continue Reading »