Marketing

Marketing is the act or the process of promoting and selling one’s products and services within a marketplace.

Lessons in Influence: How I ranked #43 in Fast Company’s Influence Project

Filed in Internet, Marketing, News, Research, Social Media, Tools by on October 27, 2010 12 Comments
Lessons in Influence: How I ranked #43 in Fast Company’s Influence Project

[ismember]

Did you ever wonder how much influence you really have? I did.

When I heard about The Influence Project sponsored by Fast Company to find the most influential person online I was slightly intrigued, if nothing else to find …

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Social Media for Business "Town Meeting" at SDSU

Filed in Marketing, News, Social Media by on January 13, 2010 2 Comments
Social Media for Business "Town Meeting" at SDSU [ismember]

Questions from the audience, insights from the Panel.

socialmedia_LOGOSan Diego State University Entrepreneurial Management Cenmter is presenting "Social Media for Business", a business community "town meeting" to discuss the opportunities for all businesses in social media with…

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Popovič introduces Satellite Marketing to San Diego State University

Filed in Marketing, Research, Social Media by on November 2, 2009 1 Comment
Popovič introduces Satellite Marketing to San Diego State University sdsu-campusSan Diego State University has invited Ideahaus® Founder and Satellite Marketing Author Kevin Popović to present to students on his marketing strategy which helps businesses in using social media for sales, marketing and branding. "I think this is a great…

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Executives Workshop: Creating Social Media Profiles that Get Results

Executives Workshop: Creating Social Media Profiles that Get Results

Satellite Marketing Applied: Developing Social Media Strategy and Profiles for Sales and Marketing.

Using social media sites and services to promote your products and services involves much more than filling out profiles and making friends. We know - we wrote

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Leveraging Patient Behavior and Consumer Insights to Develop Personalized Media Messaging

Filed in Marketing, News, Research, Social Media by on May 20, 2009 1 Comment
Leveraging Patient Behavior and Consumer Insights to Develop Personalized Media Messaging CBI’s 2nd Annual Bio/Pharmaceutical Forum on Emerging Media Optimization for Consumer-Focused Marketing scheduled for June 25-26, 2009 in Philadelphia, PA.  Kevin Popovic (kp) will be presenting two days at the conference, including, “Staying Relevant: Using Social Media in the

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Money Matters Interviews Popović on Using Social Media for Satellite Marketing

Money Matters Interviews Popović on Using Social Media for Satellite Marketing

[ismember]"Social media is the next generation of communications." - kp

2008radiobanner_genericChuck Morse, host of the WBNW Business radio show "Money Matters" interviews Kevin Popović, President of Ideahaus and author of "Using Social Media for Satellite…

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How Does Your Business Create Customers?

Filed in Marketing, Misc. by on March 1, 2009 0 Comments
How Does Your Business Create Customers? mri-logoPeter Drucker succinctly stated, “It is the purpose of business to create and keep a customer.” As businesses, why do we need to communicate? Well, for a number of obvious reasons: • Sell products / services • Make money •…

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Educators Conference: The Use of Social Media for Satellite Marketing

Filed in Marketing, Social Media by on March 1, 2009 0 Comments
Educators Conference: The Use of Social Media for Satellite Marketing I recently presented to senior management of an educational conference of colleges on using social media as Satellite Marketing™. I also shared the strategic thinking behind the approach. If you’re not familiar with the term its one that I use…

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