News

The field of communications is ever-changing. We keep you informed by providing the latest communications-related news.

Twitter Releases Free Analytics Tool For All Users

Filed in News by on June 18, 2013 0 Comments
Twitter Releases Free Analytics Tool For All Users Late last week, Twitter released their basic analytics tool to all users giving high-powered marketers and casual tweeters the same ability to measure and review the impact of their social presence. The tool, which is completely free, presents timeline activity,…

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Best Time, Place For Click Through Rates On Ad Campaigns

Filed in News by on June 17, 2013 0 Comments
Best Time, Place For Click Through Rates On Ad Campaigns When and where you release your newest online ad campaign can be as important as the content itself, according to new research by ad publisher Infolinks. After sampling 1 trillion impressions from over 100,000 publishing outlets, the company examined…

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Website Not Mobile Friendly? Your Google Search Ranking Could Suffer

Filed in News by on June 14, 2013 0 Comments
Website Not Mobile Friendly? Your Google Search Ranking Could Suffer
Google Banner

Google has begun to make mobile search a major priority. Image courtesy of BrionV/Flickr Creative Commons.

If you have not optimized your website for mobile yet Google may finally force your hand. Earlier this week, the search engine giant announced…

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Facebook To Roll Out #Hashtags: How Will Marketers Respond?

Filed in News by on June 13, 2013 0 Comments
Facebook To Roll Out #Hashtags: How Will Marketers Respond?
Did you think Facebook would join the list of social networks that supports hashtags? Image courtesy of Shovelling Son/Flickr Creative Commons.

Did you think Facebook would join the list of social networks that supports hashtags? Image courtesy of Shovelling Son/Flickr Creative Commons.

The humble hashtag has become synonymous with the social web, but, until now, Facebook has been notably absent from…

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Research: Email Is The Preferred Method Of Communication For Purchases

Filed in News by on June 12, 2013 0 Comments
Research: Email Is The Preferred Method Of Communication For Purchases While professional communicators are often abuzz about the newest methods of communication, it is still important to remember not to neglect more traditional tactics. After all, if your audience isn't willing to listen it's quite hard to reach them. That…

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5 Rules For Optimizing Mobile Marketing Emails

Filed in Design, News by on June 11, 2013 0 Comments
5 Rules For Optimizing Mobile Marketing Emails
Mobile Email

We consume at home and on the go in today's world. Your emails should be designed for both. Image courtesy of Garry Knight/Flickr Creative Commons.

It seems as if the world is going mobile, but, for marketers, that means learning…

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Infographic: Content Is King When Considering SEO

Filed in News by on June 10, 2013 0 Comments
Infographic: Content Is King When Considering SEO
Why Content For SEO?

Image courtesy of Brafton.

Content is the stuff that drives the internet. We all find it, consume it, share it, and, as communicators, create it. But sometimes we can forget just how much content influences search engine optimization and,…

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We Want Your Opinion: Chrysler Jeep Recall

Filed in News, Public Relations by on June 7, 2013 0 Comments
We Want Your Opinion: Chrysler Jeep Recall
Jeep Liberty 2007

Image courtesy of Chrysler.

Chrysler made a rare move Tuesday in defying a recall request by the National Highway Traffic Safety Administration (NHTSA), and, in the same action, created a debate in the PR community. For those that don't already…

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What You Need To Know: Twitter Lead Generation Cards

Filed in News, Social Media by on June 6, 2013 2 Comments
What You Need To Know: Twitter Lead Generation Cards

The low-down on lead generation.

Twitter Cards are now an expected feature in the Twitter experience and are already a powerful tool for marketers and advertisers, but Twitter recently revealed bigger plans than just content-rich tweets. Heard of Lead Generation…

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Many Seek Prohibition Of Google Glass In UK, Says Survey

Filed in News by on June 5, 2013 0 Comments
Many Seek Prohibition Of Google Glass In UK, Says Survey

Many Reacting To Glass Privacy Concerns.

Feature Glass

Image courtesy of Google.

According to research conducted by Rackspace and Goldsmiths at the University of London, many in the United Kingdom do not think Google Glass is such a great idea. Of…

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