Public Relations

Public relations, or “PR,” is a communication procedure that establishes and nurtures mutually beneficial relationships between organizations and their publics.

We Want Your Opinion: Chrysler Jeep Recall

Filed in News, Public Relations by on June 7, 2013 0 Comments
We Want Your Opinion: Chrysler Jeep Recall
Jeep Liberty 2007

Image courtesy of Chrysler.

Chrysler made a rare move Tuesday in defying a recall request by the National Highway Traffic Safety Administration (NHTSA), and, in the same action, created a debate in the PR community. For those that don't already…

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What You Don’t Hear Can Kill Your Business | The Value of Listening

Filed in Public Relations by on March 12, 2013 2 Comments
What You Don’t Hear Can Kill Your Business | The Value of Listening [ismember]
Yelling Crowd

Your audience is talking. Do you hear them? Photo credit: Jason Hargrove.

Why should you care what they're saying?

People spend a lot of time talking online. They share their insights, experiences, recommendations and overall thoughts. There is gold…

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The Devil is in the Details: User Experience Design’s Impact on Customer Retention

Filed in Design, Public Relations by on October 13, 2011 7 Comments
The Devil is in the Details: User Experience Design’s Impact on Customer Retention [ismember]

When it comes to customer experience, the devil is in the details.

A Chief Marketing Officer can create a broad sweeping, exceptional branding program but can lose countless customers based on the smallest, tiniest interaction—even something as simple as…

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Testing My Social Capital: Getting the ROI from my social media network

Filed in Public Relations, Social Media, Tools by on September 18, 2011
Testing My Social Capital: Getting the ROI from my social media network How can I access the value of my social media network? For years now, we’ve been told - and preached ourselves – on the virtues of social media and the value of a network connection.  We must get friends, followers…

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The Use of Social Media to Increase Social Capital

Filed in News, Public Relations, Social Media by on June 23, 2009 2 Comments
The Use of Social Media to Increase Social Capital [ismember]

Today, we have embraced – as a mission – the concepts of “Empowering People” and “Creating Communities.”

kp-ucp-class-keynoteIn preparing for this evening, I’ve read quite a bit about both, especially about how we thought we were going to accomplish…

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Case Study: Recruitment Advertising for Sony Electronics

Case Study: Recruitment Advertising for Sony Electronics

"This work was the single biggest successful effort we ever did, until the Radio hit the following month." - Director of PR, Sony

leadpic1-150x150Situation: We worked with the Director of Public Relations of an Electronics Manufacturer in…

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Case Study: Branding a Volunteer Program for Global Metals Manufacturer

Case Study: Branding a Volunteer Program for Global Metals Manufacturer collateral_bravo2Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of an employee volunteerism program that would contribute towadrs the communities in which they operate,…

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