Research

Research uncovers new processes, ideas, and techniques to use and to apply to the field of communications.

Attitudes on the use of Social Media in Healthcare Communications

Filed in Research, Social Media by on April 24, 2013 1 Comment
Attitudes on the use of Social Media in Healthcare Communications [ismember]
Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1

Abstract

CIH_shadow_RGBSocial media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and…

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Journal Article Studies Preference of Social Media Professionals for Healthcare Communications

Journal Article Studies Preference of Social Media Professionals for Healthcare Communications

YouTube preferred over Flickr, Facebook and LinkedIn rated equal.

CIH_shadow_RGBSan Diego - The FDA may not be sure about the use of social media in healthcare communications, but the professionals within the space report they're ready to move forward. Today…

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Survey: Attitudes on Social Media in Healthcare Communication (2012)

Filed in Research, Social Media by on July 7, 2012 4 Comments
Survey: Attitudes on Social Media in Healthcare Communication (2012) Last year, we surveyed professionals in healthcare and its related fields on the use of social media. This year, we're surveying the same audience with the same questions to see what, if anything, has changed. Background There has been a…

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I am stylin' | Adventures in Content Marketing

Filed in News, Research by on May 12, 2011 2 Comments
I am stylin' | Adventures in Content Marketing

Attend the 2011 MBA Conclave Curriculum and Teaching Conference to learn with educators.

By now, most businesses have built…

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Survey: Attitudes on Social Media in Healthcare Communication

Filed in Research, Social Media by on February 12, 2011 1 Comment
Survey: Attitudes on Social Media in Healthcare Communication There is a lot of debate at the moment over the use of social media in healthcare. As with any discussion, the more facts we have the more informed decisions we can make. We invite you to share your perspective…

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Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare

Filed in Research, Social Media by on December 14, 2010 1 Comment
Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare [ismember]

This article will examine high yield opportunities for healthcare and healthcare related companies to consider when evaluating the potential for social media within their integrated marketing communication plans.

There is a considerable and justifiable amount of perceived risk for…

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Lessons in Influence: How I ranked #43 in Fast Company’s Influence Project

Filed in Internet, Marketing, News, Research, Social Media, Tools by on October 27, 2010 12 Comments
Lessons in Influence: How I ranked #43 in Fast Company’s Influence Project

[ismember]

Did you ever wonder how much influence you really have? I did.

When I heard about The Influence Project sponsored by Fast Company to find the most influential person online I was slightly intrigued, if nothing else to find …

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If you couldn't work in Communications…

Filed in Research by on May 9, 2010 0 Comments
If you couldn't work in Communications…

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Any advice for Ideahaus?

Filed in Research by on May 9, 2010 0 Comments
Any advice for Ideahaus?

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What comes next for Communications?

Filed in Research by on May 2, 2010 1 Comment
What comes next for Communications? You tell us.  Because we certainly don’t know.  Though we think we do, which is why this section is worth a look see.  Robert Frost’s admonition in his poem “The Road Not Taken” espouses the value of taking “the road…

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