Sales

Sales is the persuasive communications process of forging connections and building relationships with prospects and clients, inspiring them to say, “yes.”

Gaining Your Experience Advantage with Three Quick Wins

Filed in Sales by on April 23, 2013 0 Comments
Gaining Your Experience Advantage with Three Quick Wins [private_professional]
Three Quick Wins

Give customers what they want. A great experience. Photo courtesy of Roberto Ventre/Flickr Creative Commons.

As you learned in the article, Improving Customer Experience, Where Do you Start?, a robust, strategic customer experience initiative can take years of

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Improving Customer Experience, Where Do you Start?

Filed in Sales by on April 16, 2013 5 Comments
Improving Customer Experience, Where Do you Start? [ismember]
Report Card

If your customers could critique their experience with you, what would your report card look like? Photo by Brad Holt.

By its nature, customer experience touches all aspects of your business – marketing, sales, operations, finance, and maybe even…

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Understanding "What Great Salespeople Do”

Filed in Sales, Tools by on October 12, 2011 1 Comment
Understanding "What Great Salespeople Do” [ismember]

A review on Mike Bosworth & Ben Zoldan’s new book exploring “the science of selling through emotional connection and the power of story.”

Disclaimer: Mike Bosworth has been my sales coach for more than a dozen years and has

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What Great Salespeople Do: An Introduction

Filed in Sales by on September 20, 2011 0 Comments
What Great Salespeople Do: An Introduction [ismember]

Ben’s Story: Zoe’s History Lesson

Before we get into what great salespeople do, I’d like to share a story about my daughter, Zoe, one that brought new meaning to the work Mike and I are doing. Last January, my…

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Creating Convergence Between Sales & Marketing Using Social Media

Filed in Marketing, Sales, Social Media by on June 7, 2011 3 Comments
Creating Convergence Between Sales & Marketing Using Social Media [ismember]

There is a moment in every business where marketing hands off to sales. Planned or not, marketing has created an opportunity, and sales is getting its chance to create a customer.

At least, that’s what’s supposed to happen. Did…

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HausCalls: The Future of Pharma Sales and the Role of Social Media

Filed in Sales, Social Media, Tools by on May 28, 2011 1 Comment
HausCalls: The Future of Pharma Sales and the Role of Social Media [ismember]

It would behoove the pharma rep of the future to understand how each and every physician that they call on or want to target wants to be engaged.

Welcome to HausCalls™ – insights and prescriptions from Ideahaus® on problem…

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SocialMediaPlus Conference: Social Media for Sales

Filed in Sales, Social Media by on May 16, 2011 0 Comments
SocialMediaPlus Conference: Social Media for Sales [ismember]

Remember when sales were built on personal relationships with customers? I do.

SocialMediaPlus invited Ideahaus® Founder Kevin Popovič to present "Social Media for Sales: The Return of the Customer Relationship" during their conference Tuesday, May 25, 2010 in Philadelphia,…

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Social Media and The Return of the Customer Relationship

Filed in Sales by on April 4, 2011 2 Comments
Social Media and The Return of the Customer Relationship [ismember]

Remember when sales were built on personal relationships with customers? I do.

My grandmother sold shoes for a living. For 30 years families went to see Dorothy Popović at Jackson’s Shoe Store in Hopewell, Pa every time they needed…

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WWKPD: 5 Social Media Must-Haves for Sales Pro's

Filed in Sales, Social Media by on January 13, 2011 5 Comments
WWKPD: 5 Social Media Must-Haves for Sales Pro's [ismember]

From copiers to medical devices to new cars, I have friends whose job it is to sell a product or service, but they're not using social media.

I also have a lot of friends who teach sales professionals to…

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Social Media and The Return of the Customer Relationship: The Fireside Chat

Filed in Sales, Social Media by on January 4, 2011 2 Comments
Social Media and The Return of the Customer Relationship: The Fireside Chat

Remember when sales were built on personal relationships with customers? I do.

Then something started to change. There was no customer relationship - only numbered accounts, computers merging data with form fields and bulk postage filling the sales funnel to…

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