Social Media

Social media is a set of virtual communities and networks that provides the means of instantaneous interaction and exchange among users.

Congratulations, Indeed: Why I Appreciate My LinkedIn Email

Filed in Social Media by on February 28, 2013 3 Comments
Congratulations, Indeed: Why I Appreciate My LinkedIn Email [ismember] On February 1, 2013 LinkedIn began sending email messages to members of the social network to commemorate their roles in their 200 million member milestone. Kevin's congratulations letter Some, like me, were acknowledged for having “one of the top 1% most viewed…

Continue Reading »

The SnapShout Audio Photo Concept

Filed in Social Media by on September 17, 2012 0 Comments
The SnapShout Audio Photo Concept Rodney RumfordNecessity is the mother of invention. I had a problem that had been bothering me for years around social photo sharing from my phone. I could tweet a photo or send one to Facebook, but I had to type in…

Continue Reading »

Survey: Attitudes on Social Media in Healthcare Communication (2012)

Filed in Research, Social Media by on July 7, 2012 4 Comments
Survey: Attitudes on Social Media in Healthcare Communication (2012) Last year, we surveyed professionals in healthcare and its related fields on the use of social media. This year, we're surveying the same audience with the same questions to see what, if anything, has changed. Background There has been a…

Continue Reading »

Trends in Social Media and other predictions for success in 2012*

Filed in Social Media by on January 23, 2012 2 Comments
Trends in Social Media and other predictions for success in 2012* [ismember]

"I'm somewhere between Carnac the Magnificent and Jimmy the Greek. Sure, I can make predictions, but it's based on my experience."

As part of the San Diego Direct Marketing Associations (#SDDMA) 2012 Marketing Trends Seminar, I was asked…

Continue Reading »

e-Commerce has gone Social

Filed in Social Media by on October 10, 2011 0 Comments
e-Commerce has gone Social [ismember]

"It's a matter of time—within the next five or so years—before more business will be done on Facebook than Amazon." 

A quote from Sumeet Jain, Principal, CMEA Capital (Social Commerce Today, April 2011). Recently, I attended…

Continue Reading »

Testing My Social Capital: Getting the ROI from my social media network

Filed in Public Relations, Social Media, Tools by on September 18, 2011
Testing My Social Capital: Getting the ROI from my social media network How can I access the value of my social media network? For years now, we’ve been told - and preached ourselves – on the virtues of social media and the value of a network connection.  We must get friends, followers…

Continue Reading »

Social Media in Healthcare: Prescriptions for Responsible Use in 2011

Filed in Social Media by on June 11, 2011 0 Comments
Social Media in Healthcare: Prescriptions for Responsible Use in 2011 [ismember]

"Is it really that hard to apply 'fair and balanced' to what you do on social media? We don't think so."

Marketing and Sales in Healthcare, Pharma and Life Sciences has been asking the same question: What are the…

Continue Reading »

Creating Convergence Between Sales & Marketing Using Social Media

Filed in Marketing, Sales, Social Media by on June 7, 2011 3 Comments
Creating Convergence Between Sales & Marketing Using Social Media [ismember]

There is a moment in every business where marketing hands off to sales. Planned or not, marketing has created an opportunity, and sales is getting its chance to create a customer.

At least, that’s what’s supposed to happen. Did…

Continue Reading »

HausCalls: The Future of Pharma Sales and the Role of Social Media

Filed in Sales, Social Media, Tools by on May 28, 2011 1 Comment
HausCalls: The Future of Pharma Sales and the Role of Social Media [ismember]

It would behoove the pharma rep of the future to understand how each and every physician that they call on or want to target wants to be engaged.

Welcome to HausCalls™ – insights and prescriptions from Ideahaus® on problem…

Continue Reading »

SocialMediaPlus Conference: Social Media for Sales

Filed in Sales, Social Media by on May 16, 2011 0 Comments
SocialMediaPlus Conference: Social Media for Sales [ismember]

Remember when sales were built on personal relationships with customers? I do.

SocialMediaPlus invited Ideahaus® Founder Kevin Popovič to present "Social Media for Sales: The Return of the Customer Relationship" during their conference Tuesday, May 25, 2010 in Philadelphia,…

Continue Reading »