Social Media

Social media is a set of virtual communities and networks that provides the means of instantaneous interaction and exchange among users.

Satellite Marketing: An Intro to the Process

Filed in Marketing, Social Media, Tools by on April 19, 2011 4 Comments
Satellite Marketing: An Intro to the Process [ismember]

Satellite Marketing answers the question most businesses are asking, "How can we use social media to sell our products and services?"

Satellite Marketing DiagramSatellite Marketing is a communications strategy designed to connect an organization with its target markets via social media…

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Tweet Economics: How Business Is Making Money on Twitter

Filed in Social Media by on March 21, 2011 9 Comments
Tweet Economics: How Business Is Making Money on Twitter [ismember] "Tweet Economics: How Business is Making Money with Twitter" addresses the phenomenal growth of Twitter and how business, in most every category, is using the micro-blog to make money. Presented by the the San Diego Online Society…

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Survey: Attitudes on Social Media in Healthcare Communication

Filed in Research, Social Media by on February 12, 2011 1 Comment
Survey: Attitudes on Social Media in Healthcare Communication There is a lot of debate at the moment over the use of social media in healthcare. As with any discussion, the more facts we have the more informed decisions we can make. We invite you to share your perspective…

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SDDMA Market Trends: Social Media and The Return of the Customer Relationship

Filed in Social Media by on January 18, 2011 0 Comments
SDDMA Market Trends: Social Media and The Return of the Customer Relationship [ismember]

"There is a difference between a sales call and a help call." - kp

The San Diego Direct Marketing Association presented the 2011 Market Trends Seminar at the Doubletree Hotel in Carmel Valley, California on Tuesday, January 18, 2011.…

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WWKPD: 5 Social Media Must-Haves for Sales Pro's

Filed in Sales, Social Media by on January 13, 2011 5 Comments
WWKPD: 5 Social Media Must-Haves for Sales Pro's [ismember]

From copiers to medical devices to new cars, I have friends whose job it is to sell a product or service, but they're not using social media.

I also have a lot of friends who teach sales professionals to…

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Social Media and The Return of the Customer Relationship: The Fireside Chat

Filed in Sales, Social Media by on January 4, 2011 2 Comments
Social Media and The Return of the Customer Relationship: The Fireside Chat

Remember when sales were built on personal relationships with customers? I do.

Then something started to change. There was no customer relationship - only numbered accounts, computers merging data with form fields and bulk postage filling the sales funnel to…

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What Bugs Kevin Popović About Your LinkedIn Profile?

Filed in Sales, Social Media by on December 23, 2010 10 Comments
What Bugs Kevin Popović About Your LinkedIn Profile? [ismember]

An open letter to the slackers in my social business network.

Admittedly, this post started as a rant on the lack of effort put into many of the LinkedIn profiles I see everyday in my own social network. As…

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Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare

Filed in Research, Social Media by on December 14, 2010 1 Comment
Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare [ismember]

This article will examine high yield opportunities for healthcare and healthcare related companies to consider when evaluating the potential for social media within their integrated marketing communication plans.

There is a considerable and justifiable amount of perceived risk for…

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Lessons in Influence: How I ranked #43 in Fast Company’s Influence Project

Filed in Internet, Marketing, News, Research, Social Media, Tools by on October 27, 2010 12 Comments
Lessons in Influence: How I ranked #43 in Fast Company’s Influence Project

[ismember]

Did you ever wonder how much influence you really have? I did.

When I heard about The Influence Project sponsored by Fast Company to find the most influential person online I was slightly intrigued, if nothing else to find …

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Popovic presents on Social Media for Sales for San Diego Green Chamber

Filed in Sales, Social Media by on September 30, 2010 0 Comments
Popovic presents on Social Media for Sales for San Diego Green Chamber [ismember]

"Social media says 'join the conversation.' But where are these conversations, and how do you get started?"

On September 26, 2010 Kevin Popovic was the presenting speaker at the  Green Chamber of San Diego meeting at the Hyatt Aventine…

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