Tag: kevin

Attitudes on the use of Social Media in Healthcare Communications

Filed in Research, Social Media by on April 24, 2013 1 Comment
Attitudes on the use of Social Media in Healthcare Communications [ismember]

Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1

Abstract

CIH_shadow_RGBSocial media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and …

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Social Media and The Return of the Customer Relationship

Filed in Sales by on April 4, 2011 2 Comments
Social Media and The Return of the Customer Relationship [ismember]

Remember when sales were built on personal relationships with customers? I do.

My grandmother sold shoes for a living. For 30 years families went to see Dorothy Popović at Jackson’s Shoe Store in Hopewell, Pa every time they needed …

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SDDMA Market Trends: Social Media and The Return of the Customer Relationship

Filed in Social Media by on January 18, 2011 0 Comments
SDDMA Market Trends: Social Media and The Return of the Customer Relationship [ismember]

“There is a difference between a sales call and a help call.” – kp

The San Diego Direct Marketing Association presented the 2011 Market Trends Seminar at the Doubletree Hotel in Carmel Valley, California on Tuesday, January 18, 2011.…

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WWKPD: 5 Social Media Must-Haves for Sales Pro's

Filed in Sales, Social Media by on January 13, 2011 5 Comments
WWKPD: 5 Social Media Must-Haves for Sales Pro's [ismember]

From copiers to medical devices to new cars, I have friends whose job it is to sell a product or service, but they’re not using social media.

I also have a lot of friends who teach sales professionals to …

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Social Media and The Return of the Customer Relationship: The Fireside Chat

Filed in Sales, Social Media by on January 4, 2011 2 Comments
Social Media and The Return of the Customer Relationship: The Fireside Chat

Remember when sales were built on personal relationships with customers? I do.

Then something started to change. There was no customer relationship – only numbered accounts, computers merging data with form fields and bulk postage filling the sales funnel to …

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What Bugs Kevin Popović About Your LinkedIn Profile?

Filed in Sales, Social Media by on December 23, 2010 10 Comments
What Bugs Kevin Popović About Your LinkedIn Profile? [ismember]

An open letter to the slackers in my social business network.

Admittedly, this post started as a rant on the lack of effort put into many of the LinkedIn profiles I see everyday in my own social network. As …

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Executives Workshop: Creating Social Media Profiles that Get Results

Executives Workshop: Creating Social Media Profiles that Get Results

Satellite Marketing Applied: Developing Social Media Strategy and Profiles for Sales and Marketing.

Using social media sites and services to promote your products and services involves much more than filling out profiles and making friends. We know – we wrote

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